About



MMMAD is Madrid’s Urban Digital Arts Festival, based on the exhibition, dissemination and thinking around digital creation. Focused on the intersection between digital culture and public space, the festival has a programme consisting of exhibitions, installations, calls, workshops, conferences and meetings throughout the city.

MMMAD is a project of HYPER STUDIO that was created with the aim of bringing closer digital art to the general public, through the development of actions in the public space, outdoors; innovating in formats and spaces for digital art, creating hybrid experiences between the physical and digital worlds that escape from conventional formats; transforming public space into a space for digital art, converting urban advertising media into cultural spaces, and supporting emerging talent, programming young artists and creators alongside established national and international artists.

We have received the 10x10 Award for Cultural Innovation in Pública 19 (2019), formed part of the Imagine Creativity Center thanks to the support of the Banco Sabadell Foundation (2019), been speakers at the 4YFN conference at the Mobile World Congress Barcelona (2019), received the Grants for Innovation in the Cultural and Creative Industries from the Ministry of Culture (2019-20), won the National Contest for Young Entrepreneurs from INJUVE (2020-21), received the Grants for artistic research, creation and production in the field of visual arts from the Ministry of Culture (2021) and received the Grants for Innovation in the Cultural and Creative Industries from the Ministry of Culture (2021-22).

Team




MMMAD 2021

Directors
Aida Salán
Cristóbal Baños
Diego Iglesias

Coordination and social
Guillermo Solas

Guest curators
Lola Zoido
Mit Borrás
Yosi Negrín
Solimán López
José Delgado
Lava Project

Comunicación
ACERCA Comunicación

Foto y video
Ceniza TV

Institutional sponsors
Ministerio de Cultura
INJUVE

Strategic partners
HARDDISKMUSEUM
ARAN Art Network
rtve Lab

Sponsors
LABA Valencia
Decaquattro
TAI Escuela Universitaria de Artes
Spaces
Casa Antillón
DOMO360
Espacio Fundación Telefonica
Goethe-Institut Madrid
Habitación Número 34
Istituto Italiano di Cultura
JCDecaux
La Casa Encendida
Medialab-Prado
Roca Madrid Gallery
Sala Equis
Súper 8 Media
Taller de Ideas

Media partners
Exitexpress
NEO2
Yorokobu


MMMAD 2020

Directors 
Aida Salán
Cristóbal Baños
Diego Iglesias

Institutional sponsors
Ministerio de Cultura
Ayuntamiento de Madrid
Madrid Capital de Moda

Sponsors
Cervezas El Águila
hna CONECTA
Jägermeister

Spaces
JCDecaux
Institute for Postnatural Studies
Urvanity Art Fair