About



MMMAD is a non-profit cultural association whose aim is to exhibit, disseminate and think about digital creation. Focused on the intersection between digital culture and public space, the association has been organising the MMMAD festival since 2020, with a programme of exhibitions, installations, calls, workshops and meetings throughout the city every year.

MMMAD was created with the aim of bringing digital art closer to the general public, through the development of actions in the public space, in the open air; to innovate in formats and spaces for digital art, creating hybrid experiences between the physical and digital worlds that escape from conventional formats; to transform public space into a space for digital art, converting urban advertising media into cultural spaces, and to support emerging talent, programming young artists and creators alongside established national and international artists.

We have received the 10x10 Award for Cultural Innovation in Pública 19 (2019), formed part of the Imagine Creativity Center thanks to the support of the Banco Sabadell Foundation (2019), been speakers at the 4YFN conference at the Mobile World Congress Barcelona (2019), received the Grants for Innovation in the Cultural and Creative Industries from the Ministry of Culture (2019-20), won the Certámen Nacional de Jóvenes Emprendedores de INJUVE (2020-21), received the Ayudas para la investigación, creación y producción artísticas en el campo de las artes visuales del Ministerio de Cultura (2021) and received the Ayudas a la Innovación en las Industrias Culturales y Creativas del Ministerio de Cultura (2021-22).


In 2022 we received the EFFE European Quality Label for outstanding arts festivals in the EU that demonstrate commitment to the arts, community involvement and international openness.

Team




MMMAD 2023

Direction
Aida Salán
Cristóbal Baños
Diego Iglesias

Coordination and socials
Guillermo Solas

Communication
ACERCA Comunicación

Photo and video
Ceniza TV

Institutional sponsors
AC/E Acción Cultural Española
Ayuntamiento de Madrid
Embajada de Suiza
Goethe Institut Madrid
Pro Helvetia

Collaborators
écal
HOME Club
Puro Futuro

Sponsors
Bodega Darío Lubiano
Cerveza Turia
Spaces 
Clear Channel
Espacio Cultural Serrería Belga
Galería Max Estrella
HYPER HOUSE
IE Tower
La Casa Encendida
Nave Sierrra
Roca Madrid Gallery
_2B space to be
Súper 8 Media
TAI Escuela de Artes

Media partners
radio3
Gato News


MMMAD 2022

Direction
Aida Salán
Cristóbal Baños
Diego Iglesias

Coordination and socials
Guillermo Solas

Guest curators
Lava Art Project
ONKAOS
Zaiba Jabbar

Communication
ACERCA Comunicación

Photo and video
Ceniza TV

Institutional sponsors
Ministerio de Cultura
AC/E Acción Cultural Española
Embajada de Canadá
Embajada de Suiza
Pro Helvetia

Collaborators
TBA21 – Thyssen Bornemisza Art Contemporary
Fundación Telefónica
ONKAOS

Sponsors
DICE
Cerveza Turia
Spaces
Art.army
Clear Channel
Colección SOLO
DOMO360
Espacio Fundación Telefonica
Goethe-Institut Madrid
Habitación Número 34
HYPER HOUSE
Nave Sierrra
Pull&Bear
Roca Madrid Gallery
Sala Equis
Súper 8 Media
TAI Escuela de Artes
2x20ac

Media partners
NEO2
radio3

MMMAD 2021


Directions
Aida Salán
Cristóbal Baños
Diego Iglesias

Coordination and socials
Guillermo Solas

Guest curators
Lola Zoido
Mit Borrás
Yosi Negrín
Solimán López
José Delgado
Lava Art Project

Communication
ACERCA Comunicación

Photo and video
Ceniza TV

Institutional sponsors
Ministerio de Cultura
INJUVE

Strategic partners
HARDDISKMUSEUM
ARAN Art Network

Collaborators
LABA Valencia
rtve Lab
TAI Escuela Universitaria de Artes

Sponsors
Decaquattro
Spaces
Casa Antillón
DOMO360
Espacio Fundación Telefonica
Goethe-Institut Madrid
Habitación Número 34
Istituto Italiano di Cultura
JCDecaux
La Casa Encendida
Medialab-Prado
Roca Madrid Gallery
Sala Equis
Súper 8 Media
Taller de Ideas

Media partners
Exitexpress
NEO2
Yorokobu


MMMAD 2020

Direction 
Aida Salán
Cristóbal Baños
Diego Iglesias

Institutional sponsors
Ministerio de Cultura
Ayuntamiento de Madrid
Madrid Capital de Moda

Sponsors
Cervezas El Águila
hna CONECTA
Jägermeister

Spaces
JCDecaux
Institute for Postnatural Studies
Urvanity Art Fair